ELEFONT
Created by: Craig & Adam Lister
Sponsored by: Stocks Taylor Benson
Location: Leicester Town Hall Square
Overview
Elefont captures the essence of Leicester’s diverse communities, each letter a reflection of the city’s cultural mosaic. From street art to road markings, these letterforms symbolise more than just typography; they represent the people, places, and stories that make Leicester feel like home. This elephant celebrates the power of diversity, culture, family, and community. Each letter is a piece of Leicester’s identity, showing how the city’s unique voices come together to form a powerful whole. It invites everyone, from local residents to
visitors, to see Leicester through fresh eyes—one letter, one story, one community at a time.
Location
Leicester Town Hall Square
Meet the Artist
Craig & Adam Lister
With over 20 years of experience in the creative industry, I am a graphic designer and creative director dedicated to crafting visual narratives that resonate with audiences. My journey has allowed me the privilege of collaborating with globally recognized brands, including Marvel, BBC, Canon, Disney, and Ford, among others. Each project has provided a unique opportunity to blend creativity with strategy, bringing concepts to life in ways that engage and inspire.
My work is rooted in a deep appreciation for storytelling and the power of design to communicate complex ideas simply and effectively. I thrive on the challenge of transforming brand identities into compelling visual experiences, whether through dynamic graphics, engaging layouts, or immersive digital platforms. I believe that design is not just about aesthetics; it is about creating meaningful connections between brands and their audiences.
In addition to my professional endeavors, I am passionate about mentoring the next generation of creatives. I find immense fulfillment in sharing my knowledge and experiences with students, guiding them to explore their unique voices and develop their skills. This commitment to mentorship is an extension of my belief that creativity flourishes in an environment of collaboration and support.
As I continue to navigate the evolving landscape of design, I remain committed to pushing boundaries and exploring new possibilities. My goal is to inspire others through my work, fostering a deeper appreciation for the art of design and its transformative potential.
Meet the Sponsor
Stocks Taylor Benson
As an employee-owned design studio, we are a close-knit team of Smart Thinkers and Bold Designers, blending strong ideas with commercial nous and passion for our craft. With over 36 years of global expertise across design, brand, strategy and digital, we know our stuff.
Through our Good Deeds initiative, we support causes close to our hearts and are honoured and delighted to be LOROS Hospice’s Official Design Partner for the trail.
Meet the Elephants
Phoenix
Created by: Kibworth Mead AcademyLocation: Highcross Upper Mall- John Lewis bridgeWith representatives from across the KMA community, the team spent time discussing ideas and planning their individual patches before embarking upon the paint stage. They each created a...
The Sum of Our Parts
Created by: Jess PerrinLocation: Highcross Upper Mall- outside Timberland / Holland & BarrettThe Sum of our Parts is based on the concept that everybody is made up of the four elements: Earth, Wind, Fire and Water. In many cultures it is believed that once we die,...
Ivy
Created by: Iveshead SchoolLocation: Peppercorns Cafe - Abbey ParkIvy is the result of over 200 design ideas submitted by Iveshead students that we have combined to make a patchwork of student's creativity. Peppercorns Cafe - Abbey ParkMeet the Elephants
Hathi
Created by: India Inspired CraftsLocation: Belgrave LibraryOur sculpture has been decorated in beautiful, colourful mandalas and paisleys. Hand painted by India Inspired Crafts workshop members using bright, bold colours and embellished in gold and silver detailing....
Elphis Presley ‘The King of Elephants’
Created by: Humphrey Perkins School Location: Leicester Cathedral- GalleryThe school held a competition for the design of Elphis. Our winning students merged their designs to create an ultimate design for Elphis.The design for Elphis is a combination of mandala...
Daisy
Created by: Highcliffe Primary SchoolSponsored by: MertruxLocation: Lyme Regis: Leicester Cathedral - Main HallThe whole school took part in a competition to design Daisy. Pupils and govenors then picked winning entries from each key stage. We took elements from each...
Duncan (the creative Elephant)
Created by: Herewoode AcademySponsored by: AMPA FoundationLocation: DMU - The GalleryStudents were challenged to design an elephant in the style of their favourite artist to represent the diversity of cultures and styles within the school. The best sixteen were given...
Mertie
Created by: Haymarket Shopping Centre Community HubLocation: Haymarket Shopping Centre- Community Hub (Window)The children at the Merton were very excited at the prospect of receiving an elephant to design. Following a whole school assembly, where we were joined by...
Florence
Created by: Gorse Covert Youth ProjectLocation: Leicester Central Library - UpstairsThe starting point was “What does the community centre mean to you?” the images on Florence reflect the activities and opportunities available to people of all ages who use the...