ELEFONT
Created by: Craig & Adam Lister
Sponsored by: Stocks Taylor Benson
Location: Leicester Town Hall Square
Overview
Elefont captures the essence of Leicester’s diverse communities, each letter a reflection of the city’s cultural mosaic. From street art to road markings, these letterforms symbolise more than just typography; they represent the people, places, and stories that make Leicester feel like home. This elephant celebrates the power of diversity, culture, family, and community. Each letter is a piece of Leicester’s identity, showing how the city’s unique voices come together to form a powerful whole. It invites everyone, from local residents to
visitors, to see Leicester through fresh eyes—one letter, one story, one community at a time.
Location
Leicester Town Hall Square
Meet the Artist
Craig & Adam Lister
With over 20 years of experience in the creative industry, I am a graphic designer and creative director dedicated to crafting visual narratives that resonate with audiences. My journey has allowed me the privilege of collaborating with globally recognized brands, including Marvel, BBC, Canon, Disney, and Ford, among others. Each project has provided a unique opportunity to blend creativity with strategy, bringing concepts to life in ways that engage and inspire.
My work is rooted in a deep appreciation for storytelling and the power of design to communicate complex ideas simply and effectively. I thrive on the challenge of transforming brand identities into compelling visual experiences, whether through dynamic graphics, engaging layouts, or immersive digital platforms. I believe that design is not just about aesthetics; it is about creating meaningful connections between brands and their audiences.
In addition to my professional endeavors, I am passionate about mentoring the next generation of creatives. I find immense fulfillment in sharing my knowledge and experiences with students, guiding them to explore their unique voices and develop their skills. This commitment to mentorship is an extension of my belief that creativity flourishes in an environment of collaboration and support.
As I continue to navigate the evolving landscape of design, I remain committed to pushing boundaries and exploring new possibilities. My goal is to inspire others through my work, fostering a deeper appreciation for the art of design and its transformative potential.
Meet the Sponsor
Stocks Taylor Benson
As an employee-owned design studio, we are a close-knit team of Smart Thinkers and Bold Designers, blending strong ideas with commercial nous and passion for our craft. With over 36 years of global expertise across design, brand, strategy and digital, we know our stuff.
Through our Good Deeds initiative, we support causes close to our hearts and are honoured and delighted to be LOROS Hospice’s Official Design Partner for the trail.
Meet the Elephants
Kaleidoscope
Created by: Glebelands Primary SchoolLocation: King Richard III Visitor CentreThe whole school had the brief of diversity. They then represented this in their designs along with the school values of Empathy, Learning, Respect and Kindness. The whole school agreed that...
Geraldine
Created by: Gartree High SchoolLocation: This + That by LOROSAll of our KS3 students worked so hard in coming up with incredible design ideas for our elephant - exploring different cultures, the idea of loss and healing, and things that give us happiness and comfort....
Atlas
Created by: Ellesmere CollegeLocation: Westcotes LibraryEllesmere students have been looking at environmental issues this year. They wanted to highlight some of those issues in the design of Atlas and in his description. Green house gas emissions associated with food...
Dorothy
Created by: Dorothy Goodman SchoolLocation: Attenborough Arts Centre - The Salmon GalleryThe sculpture was delivered to the Vocational Sixth Form site of Dorothy Goodman School. Students got to see the elephant for the first time in an end of day assembly. They were...
Rosemary
Created by: Danemill Primary SchoolSponsored by: SimplifyLocation: Leicester Cathedral - Main HallAfter hearing about the ASHA charity and how they support children in the slums of India the Children of Danemill thought there would be no one better to look to for...
Effie
Created by: Church Hill Infant SchoolLocation: Leicester Guildhall- Great HallWe based the design on our school values. Each class was given a focus value to create a design for their section of the elephant. The five designs were; Teamwork, Excellence, Being Unique,...
Addai
Created by: Christ the King Catholic Voluntary AcademyLocation: Westcotes LibraryAll children had the chance to submit a design idea for our elephant. From nearly 200 designs, a selection from across year groups were picked to be included in our final design. The idea...
Sparkle
Created by: Christ Church & St Peter's Primary SchoolLocation: LOROS Bookshop - WindowThe whole school took part in a competition to design Sparkle. We really wanted her to represent the school, our values… and our sparkly edges! Someone mentioned the tea towels...
Artie
Created by: Charnwood ArtsSponsored by: Morningside (Aspire Pharma)Location: Attenborough Arts Centre- The Salmon GalleryCharnwood Arts is dedicated to promoting creativity, inclusion and community engagement through the arts. This is why our artists wanted to create...