ELEFONT
Created by: Craig & Adam Lister
Sponsored by: Stocks Taylor Benson
Location: Leicester Town Hall Square
Overview
Elefont captures the essence of Leicester’s diverse communities, each letter a reflection of the city’s cultural mosaic. From street art to road markings, these letterforms symbolise more than just typography; they represent the people, places, and stories that make Leicester feel like home. This elephant celebrates the power of diversity, culture, family, and community. Each letter is a piece of Leicester’s identity, showing how the city’s unique voices come together to form a powerful whole. It invites everyone, from local residents to
visitors, to see Leicester through fresh eyes—one letter, one story, one community at a time.
Location
Leicester Town Hall Square
Meet the Artist
Craig & Adam Lister
With over 20 years of experience in the creative industry, I am a graphic designer and creative director dedicated to crafting visual narratives that resonate with audiences. My journey has allowed me the privilege of collaborating with globally recognized brands, including Marvel, BBC, Canon, Disney, and Ford, among others. Each project has provided a unique opportunity to blend creativity with strategy, bringing concepts to life in ways that engage and inspire.
My work is rooted in a deep appreciation for storytelling and the power of design to communicate complex ideas simply and effectively. I thrive on the challenge of transforming brand identities into compelling visual experiences, whether through dynamic graphics, engaging layouts, or immersive digital platforms. I believe that design is not just about aesthetics; it is about creating meaningful connections between brands and their audiences.
In addition to my professional endeavors, I am passionate about mentoring the next generation of creatives. I find immense fulfillment in sharing my knowledge and experiences with students, guiding them to explore their unique voices and develop their skills. This commitment to mentorship is an extension of my belief that creativity flourishes in an environment of collaboration and support.
As I continue to navigate the evolving landscape of design, I remain committed to pushing boundaries and exploring new possibilities. My goal is to inspire others through my work, fostering a deeper appreciation for the art of design and its transformative potential.
Meet the Sponsor
Stocks Taylor Benson
As an employee-owned design studio, we are a close-knit team of Smart Thinkers and Bold Designers, blending strong ideas with commercial nous and passion for our craft. With over 36 years of global expertise across design, brand, strategy and digital, we know our stuff.
Through our Good Deeds initiative, we support causes close to our hearts and are honoured and delighted to be LOROS Hospice’s Official Design Partner for the trail.
Meet the Elephants
Daisy
Created by: Brookvale Groby Learning CampusLocation: Lyme Regis: Haymarket Shopping Centre- Central SquareThe whole school had the opportunity to participate in this exciting fundraiser and take part in a whole school design competition. The design needed to...
Superkind
Created by: Burton-on-the-Wolds Primary SchoolSponsored by: Fleet Auction GroupLocation: Highcross Upper Mall- John Lewis BridgeThe whole school is on a mission to change the world! We believe that it is everyone's responsibility to do their bit to make the world a...
Bringo
Created by: Bringhurst Primary SchoolLocation: This + That by LOROSEvery child in the school contributed to Bringo’s design. EYFS, Year 1 and 2 began by printing brightly coloured shapes using sponges. After this, Key Stage 2 added designs to the shapes as well...
Hampi
Created by: Bridge Junior SchoolLocation: LCB Depot - WindowThe children at Bridge Junior captured their favourite elements of Leicester, our school, ethos, community and culture to design our baby elephant named Hampi. Their detailed ideas were illustrated by hand on...
Hope
Created by: Bosworth AcademySponsored by: Clarendon Speciality FastenersLocation: DMU - The GalleryThe pupils designed their elephant to celebrate, diversity, inclusion and everybody matters.DMU - The GalleryMeet the Elephants
Woody
Created by: Booth Wood AcademyLocation: Leicester Cathedral (Main Hall)The whole school were invited to take part in a design competition - the theme was bright and bold. We were blown away by the number of entries we got and by the enthusiasm of the children. It was...
Small Hands Big Hearts
Created by: BAPS Shri Swaninarayan MandirSponsored by: QDOSLocation: LOROS Market Street Shop- WindowThe design features beautifully bloomed flowers, each brought to life with the gentle fingerprints of children from the BAPS community. This heartfelt artwork...
Badgerbrook Bubbles
Created by: Badgerbrook Primary SchoolLocation: Phoenix Cinema and Arts CentreThe Tusk Force came together to discuss the design ideas for their sculpture. They wanted to incorporate the colours of the school and the ethos of what it means for everyone to work...
Elmer
Created by: Avanti Fields SchoolLocation: Peppercorns Cafe - Abbey ParkWe held a competition to design our elephant across the whole of the secondary school. The ideas came flooding in and our final design was a compilation of 15 different submissions. Over a period...