ELEFONT
Created by: Craig & Adam Lister
Sponsored by: Stocks Taylor Benson
Location: Leicester Town Hall Square
Overview
Elefont captures the essence of Leicester’s diverse communities, each letter a reflection of the city’s cultural mosaic. From street art to road markings, these letterforms symbolise more than just typography; they represent the people, places, and stories that make Leicester feel like home. This elephant celebrates the power of diversity, culture, family, and community. Each letter is a piece of Leicester’s identity, showing how the city’s unique voices come together to form a powerful whole. It invites everyone, from local residents to
visitors, to see Leicester through fresh eyes—one letter, one story, one community at a time.
Location
Leicester Town Hall Square
Meet the Artist
Craig & Adam Lister
With over 20 years of experience in the creative industry, I am a graphic designer and creative director dedicated to crafting visual narratives that resonate with audiences. My journey has allowed me the privilege of collaborating with globally recognized brands, including Marvel, BBC, Canon, Disney, and Ford, among others. Each project has provided a unique opportunity to blend creativity with strategy, bringing concepts to life in ways that engage and inspire.
My work is rooted in a deep appreciation for storytelling and the power of design to communicate complex ideas simply and effectively. I thrive on the challenge of transforming brand identities into compelling visual experiences, whether through dynamic graphics, engaging layouts, or immersive digital platforms. I believe that design is not just about aesthetics; it is about creating meaningful connections between brands and their audiences.
In addition to my professional endeavors, I am passionate about mentoring the next generation of creatives. I find immense fulfillment in sharing my knowledge and experiences with students, guiding them to explore their unique voices and develop their skills. This commitment to mentorship is an extension of my belief that creativity flourishes in an environment of collaboration and support.
As I continue to navigate the evolving landscape of design, I remain committed to pushing boundaries and exploring new possibilities. My goal is to inspire others through my work, fostering a deeper appreciation for the art of design and its transformative potential.
Meet the Sponsor
Stocks Taylor Benson
As an employee-owned design studio, we are a close-knit team of Smart Thinkers and Bold Designers, blending strong ideas with commercial nous and passion for our craft. With over 36 years of global expertise across design, brand, strategy and digital, we know our stuff.
Through our Good Deeds initiative, we support causes close to our hearts and are honoured and delighted to be LOROS Hospice’s Official Design Partner for the trail.
Meet the Elephants
Patch
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Bubbles the Elephant
Created by: Paul Simon Fox GoddardLocation: St Margaret's ChurchBubbles the Elephant is an eye catching design by Newark-based artist Paul Fox Goddard, known for his work that playfully blurs the line between the recognisable and the surreal. The elephant is entirely...
Remember Me
Created by: Anna ShuttSponsored by: Wilson Browne Solicitors & Mather JamieLocation: Inside This + That by LOROS, High StreetThe idea for Remember Me came from the way we often remember loved ones through photographs - a picture in time that brings back memories...
Helen
Created by: Wreake Valley Academy & Bradgate Sixth FormLocation: Leicester Guildhall - Great HallThe people of Wreake Valley Academy benefit from being in an area surrounded by fields and green space, so we only need to look out over our back fields to see the...
Woody
Created by: Woodland Grange Primary SchoolLocation: Highcross Upper Mall - opposite BootsOur elephant needed to reflect our school, one where the outdoors is important to us for so many reasons – this created our background for our elephant. After this we thought...
Pixie Bo
Created by: Wigston Multi Academy TrustLocation: Highcross Upper Mall - opposite BootsThe whole school set for homework the task of designing the elephant, from submissions of students, our design was created. Their brief was to include some music and sport and some...
VALUES-Ellie-Nelly-Nessa-Fant!
Created by: Voluntary Action LeicestershireSponsored by: MVPSLocation: Highcross Upper Mall - opposite BootsOur Clients at VALUES want the elephant to represent them! Loud, fun, colourful and they want to be SEEN. Our clients chose puzzle pieces as it is a recognised...
Shine
Created by: Ullesthorpe Church of England Primary SchoolLocation: Leicester Guildhall - Great HallShine celebrates everything about Ullesthorpe School, she is a joyful expression of creativity, belonging and the spirit of nature. Each class Willow, Maple, Birch and...
Popcorn
Created by: Topsham House Day NurseryLocation: Leicester Guildhall - Great HallWe wanted our elephant to be bright and colourful to make people smile, our artists were aged 8 months to 4 years old so using their handprints would make it personal and unique. Every...