ELEFONT
Created by: Craig & Adam Lister
Sponsored by: Stocks Taylor Benson
Location: Leicester Town Hall Square
Overview
Elefont captures the essence of Leicester’s diverse communities, each letter a reflection of the city’s cultural mosaic. From street art to road markings, these letterforms symbolise more than just typography; they represent the people, places, and stories that make Leicester feel like home. This elephant celebrates the power of diversity, culture, family, and community. Each letter is a piece of Leicester’s identity, showing how the city’s unique voices come together to form a powerful whole. It invites everyone, from local residents to
visitors, to see Leicester through fresh eyes—one letter, one story, one community at a time.
Location
Leicester Town Hall Square
Meet the Artist
Craig & Adam Lister
With over 20 years of experience in the creative industry, I am a graphic designer and creative director dedicated to crafting visual narratives that resonate with audiences. My journey has allowed me the privilege of collaborating with globally recognized brands, including Marvel, BBC, Canon, Disney, and Ford, among others. Each project has provided a unique opportunity to blend creativity with strategy, bringing concepts to life in ways that engage and inspire.
My work is rooted in a deep appreciation for storytelling and the power of design to communicate complex ideas simply and effectively. I thrive on the challenge of transforming brand identities into compelling visual experiences, whether through dynamic graphics, engaging layouts, or immersive digital platforms. I believe that design is not just about aesthetics; it is about creating meaningful connections between brands and their audiences.
In addition to my professional endeavors, I am passionate about mentoring the next generation of creatives. I find immense fulfillment in sharing my knowledge and experiences with students, guiding them to explore their unique voices and develop their skills. This commitment to mentorship is an extension of my belief that creativity flourishes in an environment of collaboration and support.
As I continue to navigate the evolving landscape of design, I remain committed to pushing boundaries and exploring new possibilities. My goal is to inspire others through my work, fostering a deeper appreciation for the art of design and its transformative potential.
Meet the Sponsor
Stocks Taylor Benson
As an employee-owned design studio, we are a close-knit team of Smart Thinkers and Bold Designers, blending strong ideas with commercial nous and passion for our craft. With over 36 years of global expertise across design, brand, strategy and digital, we know our stuff.
Through our Good Deeds initiative, we support causes close to our hearts and are honoured and delighted to be LOROS Hospice’s Official Design Partner for the trail.
Meet the Elephants
Miku Hoshino (Future Star Field)
Created by: Thurnby Mead Primary AcademySponsored by: Dryad EducationLocation: LCB Depot - windowInspired by the galaxy and stars, Thurnby Mead Primary Academy’s design seeks to celebrate its community’s diversity, uniqueness, and unity. The children contributed to...
Harry
Created by: Thurmaston Scouts & GuidesLocation: Haymarket Shopping Centre - Central SquareThurmaston Scouts & Guides held a competition amongst its’ 400+ young members to design an elephant that showed off what Scouting & Guiding is all about. The winning...
Hilda
Created by: The Roundhill AcademyLocation: Leicester Museum & Art Gallery - Leicester Stories Gallery (downstairs)The tutor groups came up with a range of innovative designs. The student leadership team and the art club finalised the design. Hilda encompasses all...
The kindest elephant in town
Created by: The Pastures Primary SchoolLocation: Attenborough Arts Centre - The Salmon GalleryA group of children spent time discussing the message they wanted their elephant to convey. They shared ideas and designs, ensuring the best elements were included and merged...
Mabel the Elephant
Created by: The Meadow Community Primary School & Pre-schoolLocation: Leicester Cathedral - GalleryPupils and staff at The Meadow wanted Mabel’s design to illustrate and bring their ideas to life of the origin of our school’s name and as a representation of a...
Glenephant
Created by: The Hall Primary SchoolLocation: Fosse Neighbourhood Centre & LibraryThe whole school had the opportunity to submit design ideas for painting the elephant. We selected two winners but the final design was a collaborative effort. Lots of people made a...
Hopeblossom
Created by: The Early Years Academy - IbstockLocation: Highcross Upper Mall - opposite BootsHopeblossom is a gentle soul who carries memories with grace and joy. Her blossom tree reminds us that beauty can bloom in the hardest of times, and the butterflies made from...
CHS Elle the Elephant
Created by: The Childrens Hospital SchoolLocation: Leicester Print Workshop - windowAs a school we teach across 5 school bases and in children’s homes. We wanted to create a whole school sculpture that reflected each base's individual setting but also remember that we...
Addie the Elephant
Created by: The Bodie Hodges FoundationSponsored by: Juice Creative ER RecruitmentLocation: Highcross Upper Mall - John Lewis bridgeAddie is grieving, he feels sad because his sibling has died. You will see his bright vibrant colours but come closer and explore how he...