ELEFONT
Created by: Craig & Adam Lister
Sponsored by: Stocks Taylor Benson
Location: Leicester Town Hall Square
Overview
Elefont captures the essence of Leicester’s diverse communities, each letter a reflection of the city’s cultural mosaic. From street art to road markings, these letterforms symbolise more than just typography; they represent the people, places, and stories that make Leicester feel like home. This elephant celebrates the power of diversity, culture, family, and community. Each letter is a piece of Leicester’s identity, showing how the city’s unique voices come together to form a powerful whole. It invites everyone, from local residents to
visitors, to see Leicester through fresh eyes—one letter, one story, one community at a time.
Location
Leicester Town Hall Square
Meet the Artist
Craig & Adam Lister
With over 20 years of experience in the creative industry, I am a graphic designer and creative director dedicated to crafting visual narratives that resonate with audiences. My journey has allowed me the privilege of collaborating with globally recognized brands, including Marvel, BBC, Canon, Disney, and Ford, among others. Each project has provided a unique opportunity to blend creativity with strategy, bringing concepts to life in ways that engage and inspire.
My work is rooted in a deep appreciation for storytelling and the power of design to communicate complex ideas simply and effectively. I thrive on the challenge of transforming brand identities into compelling visual experiences, whether through dynamic graphics, engaging layouts, or immersive digital platforms. I believe that design is not just about aesthetics; it is about creating meaningful connections between brands and their audiences.
In addition to my professional endeavors, I am passionate about mentoring the next generation of creatives. I find immense fulfillment in sharing my knowledge and experiences with students, guiding them to explore their unique voices and develop their skills. This commitment to mentorship is an extension of my belief that creativity flourishes in an environment of collaboration and support.
As I continue to navigate the evolving landscape of design, I remain committed to pushing boundaries and exploring new possibilities. My goal is to inspire others through my work, fostering a deeper appreciation for the art of design and its transformative potential.
Meet the Sponsor
Stocks Taylor Benson
As an employee-owned design studio, we are a close-knit team of Smart Thinkers and Bold Designers, blending strong ideas with commercial nous and passion for our craft. With over 36 years of global expertise across design, brand, strategy and digital, we know our stuff.
Through our Good Deeds initiative, we support causes close to our hearts and are honoured and delighted to be LOROS Hospice’s Official Design Partner for the trail.
Meet the Elephants
Poppy
Created by: St Peter & St Paul Pre- SchoolLocation: LOROS Market Street Shop - windowThe children were very excited when our baby elephant arrived and after a a discussion on names and a voting poll on our facebook page, Poppy was the favourite name. The children...
Paddy
Created by: St Patrick's Catholic Voluntary AcademyLocation: King Richard III Visitor CentreMeet ‘Paddy’ from Saint Patrick’s Catholic Voluntary Academy in the heart of the Belgrave area of Leicester. As the Patron Saint of our school, the image of Saint Patrick...
Banjowe
Created by: St John the Baptist Primary SchoolLocation: Leicester Guidehall- Great HallThe school is a happy and diverse place, with children with heritage from all over the world. The pupils wanted to reflect their own cultural backgrounds in their design for Banjo,...
The Day and Elephant Came to St. Cuthbert’s
Created by: St Cuthbert's C of E Primary SchoolLocation: Phoenix Cinema and Arts CentreAfter welcoming our elephant, the children created their own design and worked with our Arts specialist to illustrate our elephant and bring her to life.Phoenix Cinema and Arts...
Sparky the Doodlephant
Created by: Sparkenhoe Primary SchoolSponsored by: Hastings DirectLocation: Highcross Upper Mall - John Lewis bridgeThe pupils were inspired by the art of Keith Haring, Mr Doodle and Doodle Boy. They considered all of the aspects of school life that make Sparkenhoe...
Charnie
Created by: South Charnwood High SchoolLocation: Phoenix Cinema and Arts CentreMany South Charnwood High School pupils joined our competition to design Charnie. Two joint winners and three runners-up were chosen for designs embodying school life. These pupils then...
Hope
Created by: Snarestone Church of England Primary SchoolLocation: Highcross Upper Mall - John Lewis bridge Hope, our baby elephant, is a vibrant symbol of our school and village. One side features a swan, heron and kingfisher, representing our class names and a nod to...
PUZZLE
Created by: Sherrier C of E Primary SchoolLocation: Leicester Central Library - upstairsOur pupils designed Puzzle based on Sherrier's curriculum and our local community. The pupils had the chance to discuss what 'Sherrier' in Leicestershire meant to them and then...
Nature
Created by: Rushey Mead AcademyLocation: Belgrave LibraryTwo student groups from Rushey Mead Academy took a lead on coordinating the decoration of the baby elephant. The Wildlife Warriors and Student Voice Action Team. They started by surveying the whole school for a...