ELEFONT
Created by: Craig & Adam Lister
Sponsored by: Stocks Taylor Benson
Location: Leicester Town Hall Square
Overview
Elefont captures the essence of Leicester’s diverse communities, each letter a reflection of the city’s cultural mosaic. From street art to road markings, these letterforms symbolise more than just typography; they represent the people, places, and stories that make Leicester feel like home. This elephant celebrates the power of diversity, culture, family, and community. Each letter is a piece of Leicester’s identity, showing how the city’s unique voices come together to form a powerful whole. It invites everyone, from local residents to
visitors, to see Leicester through fresh eyes—one letter, one story, one community at a time.
Location
Leicester Town Hall Square
Meet the Artist
Craig & Adam Lister
With over 20 years of experience in the creative industry, I am a graphic designer and creative director dedicated to crafting visual narratives that resonate with audiences. My journey has allowed me the privilege of collaborating with globally recognized brands, including Marvel, BBC, Canon, Disney, and Ford, among others. Each project has provided a unique opportunity to blend creativity with strategy, bringing concepts to life in ways that engage and inspire.
My work is rooted in a deep appreciation for storytelling and the power of design to communicate complex ideas simply and effectively. I thrive on the challenge of transforming brand identities into compelling visual experiences, whether through dynamic graphics, engaging layouts, or immersive digital platforms. I believe that design is not just about aesthetics; it is about creating meaningful connections between brands and their audiences.
In addition to my professional endeavors, I am passionate about mentoring the next generation of creatives. I find immense fulfillment in sharing my knowledge and experiences with students, guiding them to explore their unique voices and develop their skills. This commitment to mentorship is an extension of my belief that creativity flourishes in an environment of collaboration and support.
As I continue to navigate the evolving landscape of design, I remain committed to pushing boundaries and exploring new possibilities. My goal is to inspire others through my work, fostering a deeper appreciation for the art of design and its transformative potential.
Meet the Sponsor
Stocks Taylor Benson
As an employee-owned design studio, we are a close-knit team of Smart Thinkers and Bold Designers, blending strong ideas with commercial nous and passion for our craft. With over 36 years of global expertise across design, brand, strategy and digital, we know our stuff.
Through our Good Deeds initiative, we support causes close to our hearts and are honoured and delighted to be LOROS Hospice’s Official Design Partner for the trail.
Meet the Elephants
Spots!
Created by: Riverside Community Primary SchoolLocation: Belgrave LibraryOur incredible children were asked to design an elephant that represents our happy school and to bring happiness everyday. Our youngest member of our school designed our spotty creation. You can't...
Echo
Created by: Ratby Primary SchoolLocation: Leicester Cathedral - Main HallOur elephant is named Echo (inspired by Alex Echo, one of the artists involved in the elephant project!). Lots of pupils at Ratby Primary School submitted fantastic design ideas for decorating...
Nelly
Created by: Radfield Care HomeSponsored by: Dryad EducationLocation: Leicester Print Workshop (window)The clients thoroughly enjoyed creating Nelly. They began by sharing ideas about how they wanted Nelly to look, expressing their creativity and thinking about the...
Parky
Created by: Parkland Primary SchoolSponsored by: The WinchesterLocation: Haymarket Shopping Centre - Central SquareParky was created to reflect family, community spirit and happiness. A competition invited children to design “happy hearts,” with one winner from each...
Original Oakley
Created by: Oaklands SchoolLocation: Leicester Print Workshop - WindowOaklands wanted to represent the beautiful, colourful spectrum of the children who attend the school. The children were encouraged to decorate the oak leaves, which represent the school and the...
Duke
Created by: Oakham SchoolLocation: King Richard III Visitor CentreOur Bronze Duke of Edinburgh Award pupils undertaking their volunteering section of their award, split into teams to design, market and fundraise. The design team came up with the idea of decorating the...
VAVA
Created by: Oakham SchoolLocation: This + That by LOROSJust like in life, VAVA is full of waves and curvy designs in bold colours. She has a big heart and loves to share her joy with everyone. She’s passionate about people, happy music, and art. Sometimes she gets...
Alex Jr
Created by: NEXT NurserySponsored by: NEXTLocation: Knighton LibraryKey figures from Leicestershire along with some past and present children that attend/attended the NEXT steps nursery all gathered together for a live event at the Highcross Shopping Centre where the...
Elmerhall
Created by: Netherhall Mead AcademyLocation: This + That by LOROSThe whole school celebrated World Book Day and we based it on Elmer - the patchwork elephant. Classes did lots of different activities about elephants, read stories, painted and stomped like elephants....