ELEFONT
Created by: Craig & Adam Lister
Sponsored by: Stocks Taylor Benson
Location: Leicester Town Hall Square
Overview
Elefont captures the essence of Leicester’s diverse communities, each letter a reflection of the city’s cultural mosaic. From street art to road markings, these letterforms symbolise more than just typography; they represent the people, places, and stories that make Leicester feel like home. This elephant celebrates the power of diversity, culture, family, and community. Each letter is a piece of Leicester’s identity, showing how the city’s unique voices come together to form a powerful whole. It invites everyone, from local residents to
visitors, to see Leicester through fresh eyes—one letter, one story, one community at a time.
Location
Leicester Town Hall Square
Meet the Artist
Craig & Adam Lister
With over 20 years of experience in the creative industry, I am a graphic designer and creative director dedicated to crafting visual narratives that resonate with audiences. My journey has allowed me the privilege of collaborating with globally recognized brands, including Marvel, BBC, Canon, Disney, and Ford, among others. Each project has provided a unique opportunity to blend creativity with strategy, bringing concepts to life in ways that engage and inspire.
My work is rooted in a deep appreciation for storytelling and the power of design to communicate complex ideas simply and effectively. I thrive on the challenge of transforming brand identities into compelling visual experiences, whether through dynamic graphics, engaging layouts, or immersive digital platforms. I believe that design is not just about aesthetics; it is about creating meaningful connections between brands and their audiences.
In addition to my professional endeavors, I am passionate about mentoring the next generation of creatives. I find immense fulfillment in sharing my knowledge and experiences with students, guiding them to explore their unique voices and develop their skills. This commitment to mentorship is an extension of my belief that creativity flourishes in an environment of collaboration and support.
As I continue to navigate the evolving landscape of design, I remain committed to pushing boundaries and exploring new possibilities. My goal is to inspire others through my work, fostering a deeper appreciation for the art of design and its transformative potential.
Meet the Sponsor
Stocks Taylor Benson
As an employee-owned design studio, we are a close-knit team of Smart Thinkers and Bold Designers, blending strong ideas with commercial nous and passion for our craft. With over 36 years of global expertise across design, brand, strategy and digital, we know our stuff.
Through our Good Deeds initiative, we support causes close to our hearts and are honoured and delighted to be LOROS Hospice’s Official Design Partner for the trail.
Meet the Elephants
Ezra
Created by: Merrydale Junior SchoolLocation: Leicester Cathedral - Main HallOur school values are belonging, excellence, aspiration and respect. We decided that our baby elephant should be respectful and kind because it can set a good example for the rest of the...
Ezra
Created by: Mercenfeld Primary SchoolLocation: Haymarket Shopping Centre - Community Hub (window)The school ran a competition for the children to complete their sculpture designs and winners were then picked. Ideas from the four winning designs were picked to go on...
Maple
Created by: Maplewell Hall SchoolLocation: Leicester Museum & Art Gallery - Leicester Stories Gallery (downstairs)Maple isn’t just any model elephant— their burst of colour and creativity makes them totally unique! With their bright rainbow of blues, reds,...
Deena, the DNA-lephant
Created by: MacIntyreLocation: Leicester Museum & Art Gallery - Leicester Stories Gallery (Downstairs)Our DNA is what makes us as people and in the same way our company DNA illustrates all our values. All the people who draw on our support made their own design on...
Baby Botanical
Created by: Lucy HebdenLocation: Highcross Upper Mall - outside Timberland / Holland & BarrettBaby Botanical is inspired by the African forest elephants who are the smallest elephant species, and perfect for a smaller sculpture. They live in the tropical forests...
Lemmy the Elephant
Created by: Loughborough Grammar SchoolLocation: DMU - The GalleryThe boys of Loughborough Grammar school came up with their own designs based on the values and heritage of our school and to reflect the diversity of our student body and wider community. The design was...
Nova
Created by: Loughborough Baptist ChurchLocation: Haymarket Shopping Centre- Central SquareEach group thought about elephants and their habitats, taking part in games and craft activities relating to elephants. They learned about elephants’ lives, from new beginnings...
Dotty
Created by: LOROS HospiceSponsored by: Dryad EducationLocation: Highcross Upper Mall - Opposite BootsDotty was designed by LOROS Hospice’s CHANCE Club (bereaved children's club). They decided to incorporate our Tree of Life into the design so all of our staff,...
Tales
Created by: Leicester Libraries Neighbourhood ServicesSponsored by: QDOSLocation: Leicester Central Library - UpstairsThe Library was inspired by the Elmer story book, post cards were gathered together from library users and community groups, including nurseries,...